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Cafe Coffee Day – Brand and Design Guidelines

 

 

 

 

Disclaimer – This is a college assignment and not an original work for the brand.

 

CAFE COFFEE DAY – Brand Guidelines

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Font Family

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Design Guidelines

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Visiting Card

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Creative Brief

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Brand Plan

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Brand Positioning StatementImage

 

 

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SHE

 

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Imagine a life without love

That incredible feeling people talk of

The climax of emotional tangibility

Epitome of genuine empathy

 

Never would we survive

Cuz the heart wants what it wants

And it is of course the one that thrives

 

HE may be the vigor

An unimpeachable source of steadfastness

But SHE’s the one who was made to love

To care and to protect GODs handiwork thereof

 

Her smile that fades stress away

The laugh that keeps troubles at bay

Those eyes that shine brighter than the stars

The lips glistening happiness throughout the day

 

The depth in her eyes, the feel of her touch

The fragrance of her body & her gentle lil smudge

The innocence in her cry, the colour of her eyes

They’re enough to forget all of life’s low’s and high’s

 

Gentleness and warmth are her treasures galore

Patience as a virtue has abundance too

She completes you, what can you ask more

You’re just dry grass and she’s the much needed dew

 

Her actions everyday are grace defined

She’s still a winner with walls confined

A hug and kiss they make her day

A strong hand to hold, and she forgets what her problems weigh

 

She knows what you’re thinking,

And she knows what you wouldn’t 

She may be just the half of you

But she’s known to do what you couldn’t

 

Her eyes always talk the language of love

She as a part of you was decided in heavens above

It is her hug that makes you stronger

Her belief in you that makes you stick longer

 

She’s a mother, a sister, a friend …. maybe more

But she’s a person at first, a woman before!

 

The journey from a cute little girl child to a wonderful teenager, a beautiful youth and a poise and elegant woman, it isn’t easy. They know that already, but that does not make any difference whatsoever to the ever so fascinating women of this world. This is dedicated to all the wonderful women out there in every walk of life doing what they do best – Amaze us!

A woman is the ultimate expression of beauty, poise, elegance, sensuality and what not. Wouldn’t that be the reason as to why we as men express our most sincere form of love to them? 

  • John Tushar

Live Life What?

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Look at you, looking over
Now that I got your attention
Why don’t you pull yourself closer

You’re staring at this screen
You probably think i’l make some sense
But three lines down this write up
You’re going to leave cuz it’s too intense

I wonder if you’re thinking what a waste this is
reflecting on a mindset thats not your’s but his
I’d say take a moment, just sit back and think
Are you living it all up or is there a monotonous stink?

You’re just about to shut it, maybe shift away
And not proceed any further cuz this crap’s turning grey
Pull back a few inches look at that face in the screen
Haven’t seen you two together, any idea where that one’s been?

Oh I know you’ve been out there killing yourself to earn
Wasn’t it right after your dad paid his fortune for you to learn?
Now you’re doing what you think you were always supposed to do
You are aware of the world, but who the heck are you?

You let your inner desires die, don’t give em’ a second try
Maybe if you did you wouldn’t sit nights together and cry
You were a kid you knew you had to live! live! live!
But all you hear now is the world saying Give! Give!! Give!!!

You work a 9 to 5, you’ve cracked the code to insanity
You’re daily dose of high is the world speaking profanity
That simple man in you died a tragic death
When you took the first step of bowing to materialistic inhumanity

Ah… I know I am extreme, I hardly weigh my words, 
But come at me if you will, thats after you’ve figured yourself out first
Live free, let go, forgive, love and let be, be the change you want to see
You know all that, but ask yourself this, how do I do it if don’t even know me.

Life is too short to regret every thing that holds you down
You’ve got to pack your bags and get out of tension town
No matter how great you are, you’ve got a kid in you
That kids got to run free, you both got to be one, you can’t run as two

I may not be someone who can alter your life’s decisions. Not even be that guy who can ask you to change your plans for evening. But we all know deep down in our hearts we all want something more from life. We constrain ourselves into time and money decisions, a second thought of how good it would feel has always been a pending one. We all have some burden, we need to carry always. But there’s only a few who can lay it off responsibly and still not run the rat race.

Hi everyone!

This is the second post that I have put up as the internship challenge that i posted previously. Hope you like it.

https://www.facebook.com/jon9914

 

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You say that you only live once

Yet your chances of being what you can be

Are as good as none!

 

Life was never intended to be a chance, 

It was to be a journey for your state to enhance

You live in a nutshell of preconceived notions

“I’m just this way” is your everyday emotion

 

Let yourself free, get a life now breathe!

Get up dust yourself of every myth on which you feed

You call this routine life something that you dearly need

Think again terminator, Its a cycle of never ending greed

 

You would use a cool hashtag to swag up your status

But don’t tell me thats not cuz that crap is famous

Your profile determines how cool you are?

May be a reality check could take you way far

 

Procrastination has killed a lot of dreams

Maybe its because you were too stuck with that theme?

Being up all night trying to get your boring work done right

Thats not life my friend, thats not even worth a fight.

 

Its time to rise and shine, I guess you’ve heard that a lot

Maybe it would work if you took your reticence and shoved it down the pot

Maybe get out there and show the world what you could become

At least you won’t be machine with a face that reads glum

 

Live it up every moment, every day like you would

It would hardly matter if you aren’t  an inferno in the hood

Let everyone who’s see’s you know that your’e a free man

Its a sigh of relief that not everyones dumb in our clan

 

Live it up once, live it up twice

If GOD be gracious maybe you could go thrice

But don’t live a life of continuous denials

Wondering if you ever had a some other opportunity down that aisle

 

Live free! Live in the moment of what was tailor made for you.

Its the best thing to do, because no can play you better than you yourself.

Travel

 

 

 

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Hi Everybody 🙂 I know I am new here and do not have many members or followers here..But I do have to say that I am competing for a dream internship to travel around my beloved country. For the same, I have uploaded two poems that I have worked on as a status on Facebook (it is an absolute requirement). These poems are also posted here on my blog. If you like any of them I would be extremely grateful if you followed up to my Facebook profile and like them there too. It will be a mighty help 🙂 Thank you all. Hope you like them.

https://www.facebook.com/jon9914


 

 

What is it that keeps you going

Your heart pumping and your blood flowing

It is that trip you made you know,

from the depth of the seas, through sand and the snow

 

Life is a journey most of ’em say

Then how come by the end of it you’re fray

Cuz last I checked experience made you wiser

Imagination wilder & complications deciphered

 

Its serenity to the gentle soul

To the inquisitively daring a life whole

Exhilaration to the adventure junkie

Travelling is undoubtedly an art spunky

 

A sense of something new prevails

Every past thing eventually dazed

It isn’t about where you were from

Its about the feeling when you were so long gone

 

Reconnecting you to yourself

That trip made your inner self well

An attempt earlier surely you did make

but it was this that your path paved

 

You aren’t made for a routine

You were never to be a slogging machine 

You owe certain moments what they deserve 

Those things in life are what you preserve

 

Every great story had something unique

Every life lesson has something to teach

They both have in common something you see

The life in there was independent and free!

 

Life gives you lemons, because you never travel the road less taken. Safe is always the way out. For once, let your inhibitions take the side seat, grab your fear of the unknown by the neck, throttle the excuses out of that narrow one track mind and lose yourself in the beauty of the expression that lies in travelling. Nothing can be promised, but no one said lemons can’t change to melons 🙂 Living in the moment should not just be a frame of mind, It should be the state of your kind! 

 

 

That Feel

Every now and then

There’s a whiff of fresh air

An exhilarating experience in life

You learn, you share and you care

 

Its nothing that you would have experienced before

Forever a special bond you know and always want more

 

Opulence of riches all types

Inadequacy of sadness and fright

Prospects of marvellous delights

Uncertainty of grief and strife

 

An awareness of the life’s bountifulness in its entirety

Ignorance of woe, a complete sense of serendipity

 

It’s a feeling of analogus happy emotions

Setting the due course of all things in motion

An actuality of culminating beauty

Away from your past days of tiring duty

 

A quiet and gentle touch, yet magnificently storming

an act of kindness and love, unconditionally heart warming

 

Raising prodigious heights of expectations

Stirring the heart on countless occasions

Quietening it too after a ghastly thunder

Letting it feel like an experience and less a blunder

 

Abounding in eagerness and vulnerability galore

Constant uprising of constriction, feelings uproar

 

It lasts for a while or mostly time flies

For few chosen its constant for a lifetime

But If it does what it does best

It leaves a deep furrow deep down the chest

 

It’s magical to see all of that which irrevocably blossoms

Thats a consequence of perseverance, overlooking the problem

 

There are many that stay, many stray away

Its not quite easy to love and still make way

Probably its just a phrase, something that people say

But you’ve got to be that needle they found in a stack of hay

 

The integrity of the devotion

Is a stronghold in every situation

the complete true scene unveiled

Life’s story wrapped up in a movie reel

Motorack Magazine Design

The latest assignment from college was to design a magazine from scratch. Everything from the layout to the design of the magazine and the articles in it were to be conceptualised by each student and we had to produce a final outcome of the same.

Now this does take a toll on one because as a student you have so many likes and hobbies that it becomes almost impossible to decide as to what your magazine should be about. 

But, nevertheless I knew what I was going to do.

I LOVE BIKES, yeah like any other guy I too am mad about bikes. I love riding, reading about them and also getting on my hands on the best two wheeled drives I can. Hope to own an R1 someday.

So, after deciding what i’m going to make my magazine about I made the following.

The cover story is a comparative article of three super bikes. Other articles include the new upcoming bikes in India for the year 2014, also a crazy pure biker dream trip from Goa to Germany.

Have a look 🙂

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The Cover Page

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Ad & Page 1

  • Advertisement courtesy – SHOEI print ad 
  • Letter from the Editor, Disclaimer

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Pages 2 & 3

  • Contents
  • Suzuki Intruder 2014 Print Ad

 

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Pages 4 & 5

  • Article 1 – Cover Story: Part 1

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Pages 6 & 7

  • Article 1 – Cover Story: Part II

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Pages 8 & 9

Article 1 – Cover Story: Part III

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Pages 10 & 11

  • Article 2 – Action Packed 2014 (coverage of all the new bikes launched at the auto expo that would hit the indian roads some time this year)

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Pages 12 & 13

  • Article 2 – Continue
  • SHOEI Print Ad

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Pages 14 & 15

Article 3 – Story: Bike Trippin! (Covering a dream bike journey full of adventure)

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Pages 16 & 17

  • Article 3 – Story: Bike Trippin! continued..
  • Article 4 – Story: Yamah YZF R6 Detail report

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Pages 18 & 19

  • Article 4 – Story: Yamaha R6 continued…
  • Article 5 – Story: Triumph Storm entry in the Indian market

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Pages 20 & 21

  • Article 5 – Story: Triumph Storm continued..
  • Advertisement Page

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END

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Thank you for your time, I hope you liked the design and layout of the magazines.

I’m all open to suggestions and even more to criticisms about the design and layout, It just helps me learn better. So, please go ahead and pen down your thoughts.

Thank you.